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TVia ® MSNBC, FOX NEWS, HGTV, NBA, Food Network, Fine Living
– this is not complete list of broadcast networks who use TVia ® suite of software to manage their programming, sales, traffic and finance operations.

The Challenge |
As a new product on a very competitive market TVia would need to combine most innovative usability features with cutting Edge graphic design.
We research business logic of cable traffic and billing process. Explore a lot of different approaches to UI framework, and finally come up with Unique, robust and flexible design solution. New TVia system combined rich look and functionality with easy training implementation.

Product identity and marketing campaign |

Starting with eclipse logo, original typeface we develop universal style guidelines and business collateral package.But the most interesting challenge was developing series of advertisement videos, for NAB Tradeshow (US biggest broadcast industry event ) and the interactive version of that video for Online Rich Media Presentation.

| About the project | Contact | Resume | © Pasha Shapiro 2002